A Holistic Perspective Model of Plenary Online Consumer Behaviors for Sustainable Guidelines of the Electronic Business Platforms

The holistic perspective model is a concept of three stages that considers the whole online consumer behavior. It based on dynamic aspects and overview measurement to demonstrate preliminary stages, including “Pre-purchase”, “Purchase” “Post-purchase”. There shared purpose for all positive, negative, hesitation factors inhibit or encourage shopping decisions. This can capture fast-changing elements in platforms. Most buying-selling platforms are gaining popularity growing rapidly. Thus, they should maintain good levels customers’ satisfaction. research presents balanced investigation purchasing behaviors under uncertainty through integration Push-Pull Mooring (PPM) theory behaviors. In this study, questionnaires were collected from 525 applications experienced users electronic business outcome reveals PPM affects means influence customers during after shopping. be used develop attractive prospective while retaining existing customers, which challenge faced by